THE Complete iOS 14 Tracking Solution
EVEN better than your tracking before iOS 14.
GUARANTEED.
THE Complete iOS 14 Tracking Solution
EVEN better than your tracking before iOS 14.
GUARANTEED.
THE THREE LEGGED STOOL OF TRACKING
Leg 1
Clean & Sufficient Data
It is very important to have enough data, cleansed data, and also full access to necessary data. All of this drives optimization.
Leg 2
REAL Tracking Start to Finish in the Funnel
(No Missing Data)
(No Missing Data)
Also, the funnel usually isn't finished when they book a call.
Leg 3
Correct Attributions for Ad Optimizations
It is paramount that the right data is being attributed to the right campaign, this includes back end sales data as well.
OUTCOME
You have amazing tracking that allows the Facebook algorithm to find your clients at fractional costs.
THE THREE LEGGED STOOL OF TRACKING
Leg 1
Clean & Sufficient Data
It is very important to have enough data, cleansed data, and also full access to necessary data. All of this drives optimization.
Leg 2
REAL Tracking Start to Finish in the Funnel
(No Missing Data)
(No Missing Data)
Also, the funnel usually isn't finished when they book a call.
Leg 3
Correct Attributions for Ad Optimizations
It is paramount that the right data is being attributed to the right campaign, this includes back end sales data as well.
OUTCOME
You have amazing tracking that allows the Facebook algorithm to find your clients at fractional costs.
Dr. UTM's BREAKDOWN
Dr. UTM's BREAKDOWN
Fully Customized Buildout: Every client is different: different CRM's, different softwares, different funnels. Because of this, everything must be fully customized.
Fully Customized Integration: Custom coded applications will need to be created to be able to pass your first party data to your servers and also back to your Facebook Pixel.
Ongoing Monthly Optimization:
The more time that goes on, the more optimizations we are able to make. Effectively making your tracking better and better as we are able to continuously find more opportunities in the data.
First Party Data Sent from YOUR Funnel:This has to do with the data specifically. Data is all sent back to Facebook directly from your funnel.
The gap is bridged with a series of custom applications and triggers. All of this data lives on your site. We merely pass the data.
Data Transfer:There are hundreds of thousands to millions of transfers happening a month that need formatted, exchanged and sent for Facebook to receive as much data as possible -- at every opportunity.
100% Facebook Compliant Solution:Compliance is not optional when it comes to working with Facebook. Making sure to stay far away from gray areas is a must.
Hidden Associations that Supercharge the Facebook Algorithm:It's hard to know the full extent of power given to the algorithm with the data that's being provided. This has blown away clients' wildest dreams of what's possible resulting in fractional CPA's.
ROADMAP
4 Phases for Each Funnel
ROADMAP
4 Phases for Each Funnel
1 - Discovery
1. We study what type of data we are able to collect.
2. Are there caution areas in your funnel where things could break? Passing from one domain to another, etc.
3. How can we temporarily store and pass this data back to Facebook accurately.
After thoroughly confirming the logistics of the buildout and the necessary resources needed to complete the build, we will deliver our rubric and potential necessary tweaks for maximum effectiveness.
Goal: Gain scope of how complicated the buildout will be.
Outcome: You will be provided a quote based on where your funnel scores on the "Buildout Rubric"
2 - Buildout & Integration
3 - Optimization Period
After going live your data will be watched with precision to ensure everything is being fed through correctly and that the algorithm is being properly optimized.
Goal: Spot potential errors and enhance custom applications.
Outcome: Your data becomes exceptionally dialed and flawless.
4 - Continued Servicing & Monitoring
This has two parts. Primarily, we will need to ensure your data is being passed perfectly around the clock, millions times per month.
It will be important to stay on top of your account as changes are rolled out by software companies, your company, and Facebook tweaks.
Goal: Keep you on the cutting edge, while delivering flawless data month over month.
Outcome: Save 30 - 70% of your media dollars to be able to either scale or save. Your ads will likely perform better than before iOS 14.
1 - Discovery
1. We study what type of data we are able to collect.
2. Are there caution areas in your funnel where things could break? Passing from one domain to another, etc.
3. How can we temporarily store and pass this data back to Facebook accurately.
After thoroughly confirming the logistics of the buildout and the necessary resources needed to complete the build, we will deliver our rubric and potential necessary tweaks for maximum effectiveness.
Goal: Gain scope of how complicated the buildout will be.
Outcome: You will be provided a quote based on where your funnel scores on the "Buildout Rubric"
2 - Buildout & Integration
Where the heavy lifting gets done. Integrate every step of your funnel with tracking including your back end.
This cannot be done without custom applications. Every detail will be covered start to finish.
Goal: This will get you fully off the ground.
Outcome: Have you up and running with a state of the art tracking system. CPA is expected to drop at least 25% at this point assuming no technical errors (or media buying errors ;))
3 - Optimization Period
After going live your data will be watched with precision to ensure everything is being fed through correctly and that the algorithm is being properly optimized.
Goal: Spot potential errors and enhance custom applications.
Outcome: Your data becomes exceptionally dialed and flawless.
4 - Continued Servicing & Monitoring
This has two parts. Primarily, we will need to ensure your data is being passed perfectly around the clock, millions times per month.
It will be important to stay on top of your account as changes are rolled out by software companies, your company, and Facebook tweaks.
Goal: Keep you on the cutting edge, while delivering flawless data month over month.
Outcome: Save 30 - 70% of your media dollars to be able to either scale or save. Your ads will likely perform better than before iOS 14.
The iOS 14 Solution Overview
Discovery & Analysis
2 Weeks
Initial Buildout & Integration
6 - 8 Weeks
$82k - $178k(dependent upon complexity)
Initial Optimization Period
First 2 Weeks
(After Buildout)
Included
Bonus Period
First 2 Weeks
(After Buildout)
Included
Ongoing Data Management & Forwarding
continuous
7.8% of AdSpend
Continued Monthly Optimizations & Tweaks
continuous
1% of Adspend
The iOS 14 Solution Overview
Service
Time Frame
Investment
Discovery & Analysis
2 Weeks
$7,500
Initial Buildout & Integration
6 - 8 Weeks
$82k - $178k(dependent upon complexity)
Initial Optimization Period
First 2 Weeks
(After Buildout)
Included
Bonus Period
First 2 Weeks
(After Buildout)
Included
Ongoing Data Management & Forwarding
continuous
7.8% of AdSpend
Continued Monthly Optimizations & Tweaks
continuous
1% of Adspend
Initial Investment of $7,500
Custom buildout is $82,500 - $178,750
(determined by Discovery Rubric)
8.8% of Ad Spend
begins 2 weeks after launch.
begins 2 weeks after launch.
Initial Investment of $7,500
Custom buildout is $82,500 - $178,750
(determined by Discovery Rubric)
8.8% of Ad Spend
begins 2 weeks after launch.
begins 2 weeks after launch.
Expected Results
OUR GUARANTEE
More than a 15% Improvement in CPA
or 75% money back.
(first 30 days after launch)
(first 30 days after launch)
Expected Results
30 - 70% Improvement in CPA
The real question is...
How much has iOS 14 affected your business?
How much has iOS 14 affected your business?
OUR GUARANTEE
More than a 15% Improvement in CPA or 75% money back.(first 30 days after launch)
Next Steps
Next Steps
Wire $7,500
Wiring instructions will be provided to main contact.
Complete Onboarding Document
We will send you an onboarding document so you can answer things only you know about your business.
Grant Access
1. Funnel Access
2. CRM / CMS Access
3. Facebook Business Manager Full Access
- Access to All Ad Accounts
- Share Pixel
- Share Pixel
Wire $7,500
Wiring instructions will be provided to main contact.
Complete Onboarding Document
We will send you an onboarding document so you can answer things only you know about your business.
Grant Access
1. Funnel Access
2. CRM / CMS Access
3. Facebook Business Manager Full Access
- Access to All Ad Accounts
- Share Pixel
- Share Pixel
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